• Client centric – We support ambitious, engaged, high-potential, founder-led SGBs.
• Long-term – We work over a long period of time, building trust and rapport.
• Systems thinking – We take a systems approach to help clients identify, prioritise and address their constraints, by understanding their root causes and their interrelations.
• Individuality – We see clients as individuals, with different needs and growth paths, as well as different characteristics, traits and behaviours.
• Bespoke – Our service to each client depends on their specific blend of needs. We also consider how each client works and learns best.
• Holistic – We take into account a client’s personal development needs as well as the needs of their business.
• Counsel – Instead of typical advisory or consultancy, we counsel, helping clients to build their own skills and capabilities, and to make better decisions.
• Independence – We help clients to do things for themselves, possibly by supporting them with their progress.
• Quality – We pride ourselves on offering a high-quality service to each client.
• Confidentiality – We commit to treating our client’s information in complete confidence.

As well as reading about our principles, you may wish to read about our approach