How we work
Our approach is based on decades of experience working around the world in entrepreneur and business development. It has been shaped by the hundreds of entrepreneurs with whom we’ve worked. We are guided by the following principles:
- Long term, trust-based and client centric
- Holistic to the entrepreneur and business
- Embracing individuality
- Fostering independence
Long term, trust-based and client centric
We call our entrepreneurs and businesses “clients” precisely because our service is centered around them, and our obligation is to help them address their needs.
Our support is long term to allow us to build close relationships with our clients predicated on trust and rapport. We aim to have open honest and in-depth conversations relating to the entrepreneur as an individual and their business, and we commit to ensuring confidentiality with their sensitive information.
Holistic to the entrepreneur and business
An entrepreneur’s business is an extension of themselves. This means that while both the entrepreneur and their business have their own needs, these needs are inextricably intertwined and must be addressed together.
Therefore, Kuruka offers a blended solution—helping entrepreneurs to address their own needs as well as those of their business.
We position ourselves between traditional business support services and personal development supporters, leveraging proven insights and practices from industries such as counselling therapy, performance coaching, and personal development into business support.
Our view is that helping you become a better-performing entrepreneur and individual will ultimately lead to a better performing business.
Fostering independence
Unlike typical advisory, technical assistance, or consultancy services, we neither tell clients what to do nor simply do things for them. Instead, we counsel. We help clients make better decisions and navigate their own growth paths with greater confidence and clarity.
Rather than offering direct advice, counsellors guide clients to consider options and explore implications by asking probing questions, challenging assumptions, and offering thoughtful suggestions. This approach empowers clients to make optimal choices for themselves and their businesses.
Counsellors serve as a sounding board—helping clients articulate their views, reflect on their personal development, and importantly, recognize that their wellbeing is a key driver of their success—not the other way around.
Yes, we help clients build knowledge, skills, systems, processes, documents, plans, and strategies—all of which are essential for becoming independent in business.
But we also help enhance their critical thinking, improve their habits and discipline, refine their presentation and preparedness, and strengthen their resilience, wellbeing, and overall mental capacity to perform independently.
Embracing individuality
Whilst entrepreneurs and businesses often face similar surface-level challenges or needs, our experience shows that each one is, in fact, quite unique. Their contexts are different—as are their backgrounds, characteristics, skills, traits, and abilities. Even the way an individual engages with and absorbs support can vary significantly.
Kuruka embraces this uniqueness, and counselling offers the perfect platform to accommodate and nurture individuality.
By viewing the entrepreneur and the business as a system, our aim is to help clients address multiple needs in harmony—by understanding their root causes and the interrelationships between them.
How we work
Our approach is based on decades of experience working around the world in entrepreneur and business development. It has been shaped by the hundreds of entrepreneurs with whom we’ve worked. We are guided by the following principles:
- Long term, trust-based and client centric
- Holistic to the entrepreneur and business
- Embracing individuality
- Fostering independence
Long term, trust-based and client centric
We call our entrepreneurs and businesses “clients” precisely because our service is centered around them, and our obligation is to help them address their needs.
Our support is long term to allow us to build close relationships with our clients predicated on trust and rapport.
We aim to have open honest and in-depth conversations relating to the entrepreneur as an individual and their business, and we commit to ensuring confidentiality with their sensitive information.
Holistic to the entrepreneur and business
An entrepreneur’s business is an extension of themselves. This means that while both the entrepreneur and their business have their own needs, these needs are inextricably intertwined and must be addressed together.
Therefore, Kuruka offers a blended solution—helping entrepreneurs to address their own needs as well as those of their business.
We position ourselves between traditional business support services and personal development supporters, leveraging proven insights and practices from industries such as counselling therapy, performance coaching, and personal development into business support.
Our view is that helping you become a better-performing entrepreneur and individual will ultimately lead to a better performing business.
Fostering independence
Unlike typical advisory, technical assistance, or consultancy services, we neither tell clients what to do nor simply do things for them. Instead, we counsel.
We help clients make better decisions and navigate their own growth paths with greater confidence and clarity.
Rather than offering direct advice, counsellors guide clients to consider options and explore implications by asking probing questions, challenging assumptions, and offering thoughtful suggestions. This approach empowers clients to make optimal choices for themselves and their businesses.
Counsellors serve as a sounding board—helping clients articulate their views, reflect on their personal development, and importantly, recognize that their wellbeing is a key driver of their success—not the other way around.
Yes, we help clients build knowledge, skills, systems, processes, documents, plans, and strategies—all of which are essential for becoming independent in business.
But we also help enhance their critical thinking, improve their habits and discipline, refine their presentation and preparedness, and strengthen their resilience, wellbeing, and overall mental capacity to perform independently.
Embracing individuality
Whilst entrepreneurs and businesses often face similar surface-level challenges or needs, our experience shows that each one is, in fact, quite unique. Their contexts are different—as are their backgrounds, characteristics, skills, traits, and abilities. Even the way an individual engages with and absorbs support can vary significantly.
Kuruka embraces this uniqueness, and counselling offers the perfect platform to accommodate and nurture individuality.
By viewing the entrepreneur and the business as a system, our aim is to help clients address multiple needs in harmony—by understanding their root causes and the interrelationships between them.
Long term, trust-based and client centric
We call our entrepreneurs and businesses “clients” precisely because our service is centered around them, and our obligation is to help them address their needs.
Our support is long term to allow us to build close relationships with our clients predicated on trust and rapport.
We aim to have open honest and in-depth conversations relating to the entrepreneur as an individual and their business, and we commit to ensuring confidentiality with their sensitive information.
Holistic to the entrepreneur and business
An entrepreneur’s business is an extension of themselves. This means that while both the entrepreneur and their business have their own needs, these needs are inextricably intertwined and must be addressed together.
Therefore, Kuruka offers a blended solution—helping entrepreneurs to address their own needs as well as those of their business.
We position ourselves between traditional business support services and personal development supporters, leveraging proven insights and practices from industries such as counselling therapy, performance coaching, and personal development into business support.
Our view is that helping you become a better-performing entrepreneur and individual will ultimately lead to a better performing business.
Fostering independence
Unlike typical advisory, technical assistance, or consultancy services, we neither tell clients what to do nor simply do things for them. Instead, we counsel.
We help clients make better decisions and navigate their own growth paths with greater confidence and clarity.
Rather than offering direct advice, counsellors guide clients to consider options and explore implications by asking probing questions, challenging assumptions, and offering thoughtful suggestions. This approach empowers clients to make optimal choices for themselves and their businesses.
Counsellors serve as a sounding board—helping clients articulate their views, reflect on their personal development, and importantly, recognize that their wellbeing is a key driver of their success—not the other way around.
Yes, we help clients build knowledge, skills, systems, processes, documents, plans, and strategies—all of which are essential for becoming independent in business.
But we also help enhance their critical thinking, improve their habits and discipline, refine their presentation and preparedness, and strengthen their resilience, wellbeing, and overall mental capacity to perform independently.
Embracing individuality
Whilst entrepreneurs and businesses often face similar surface-level challenges or needs, our experience shows that each one is, in fact, quite unique. Their contexts are different—as are their backgrounds, characteristics, skills, traits, and abilities. Even the way an individual engages with and absorbs support can vary significantly.
Kuruka embraces this uniqueness, and counselling offers the perfect platform to accommodate and nurture individuality.
By viewing the entrepreneur and the business as a system, our aim is to help clients address multiple needs in harmony—by understanding their root causes and the interrelationships between them.